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Shopper Innovation Awards: Molson’s mobile fridge goes viral | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Jennifer Horn

People are most proud of home when they’re somewhere else. To prove this theory, Rethink built a custom beer fridge for Molson Canadian, filled it with the brand’s beer and took it around the world. The only way to open the fridge was by scanning a real Canadian passport.

http://strategyonline.ca/2015/04/21/shopper-innovation-awards-molsons-mobile-fridge-goes-viral/
 

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